Maximizing Recurring Revenue with Programmatic DOOH Advertising

jesse@comcasystems.com (Jesse Jensen) — Wed, 19 Apr 2023 16:13:54 GMT

Turn your Windows into Recurring Revenue!

As a business owner, generating recurring revenue is one of the most critical aspects of running a successful company. One effective way to do this is through a marketing strategy known as Programmatic Digital Out of Home advertising (pDOOH). pDOOH is a form of advertising that uses digital screens in public spaces, such as gyms, airports, restaurants, salons, to reach audiences. Unlike traditional out-of-home advertising, pDOOH is automated and targeted, allowing advertisers to reach specific demographics and measure the effectiveness of their campaigns. In this blog post, we will discuss the importance of pDOOH, how it generates revenue and how you can earn revenue by having pDOOH at your location.

Why is pDOOH important?

Reach a wider audience: Unlike traditional out-of-home (OOH) advertising, which can be quite broad and general, pDOOH is highly targeted. pDOOH allows advertisers to reach a wider audience by displaying ads in high-traffic public spaces. This is especially important for brands looking to increase brand awareness and reach new customers.

Target specific demographics: With pDOOH, advertisers can target specific demographics, such as age, gender, location, and interests. This allows brands to create more personalized ads that resonate with their target audience. For example, an liquor store can use pDOOH to display ads of certain brand name liquors to their customers and they know only those 21 and up can buy the product.

It engages: With pDOOH, advertisers can use dynamic content such as video and animation to create more engaging ads. They can also use interactive elements such as QR codes and NFC tags to encourage consumers to take action.

Measurable results: With pDOOH, advertisers can track and measure the effectiveness of their ads in real-time. They can see how many people saw their ads, how long they viewed them, and even whether they took action, such as visiting a website or making a purchase.

The Consumer Perspective

2/3

global audiences say DOOH Encouraged Online Searches

88%

of consumers Like Ads on Out-of-home screens

1/2

Globally say DOOH Ads have

influenced On-The-Spot Purchases

58%

are Likely or Very Likely to Believe messaging on ads

Generating Revenue with pDOOH

Studies conducted using the Nielsen People Meter have shown that PDOOH is a highly effective way to generate recurring revenue. The Nielsen People Meter is a device that tracks the viewing habits of households in the United States, providing valuable data on how people consume media. Check out the map below.

According to a study conducted by Nielsen, consumers who were exposed to PDOOH advertising were 48% more likely to make a purchase than those who were not exposed to the advertising. This increased likelihood of purchase translates into increased revenue for businesses that use PDOOH advertising.

Another study conducted by Nielsen found that PDOOH advertising has a high level of recall among consumers. In fact, the study found that 75% of consumers recalled seeing a PDOOH advertisement in the past month. This high level of recall means that advertisers can create a lasting impression on consumers, which can lead to increased revenue over time.

Finally, PDOOH advertising offers businesses the ability to target specific audiences with highly personalized content. This targeted advertising can lead to increased engagement and conversion rates, which can result in increased revenue for businesses over time.

In conclusion, PDOOH is a highly effective way to generate recurring revenue for businesses. Studies conducted using the Nielsen People Meter have shown that PDOOH advertising is highly effective at increasing purchase likelihood, creating lasting impressions on consumers, and delivering highly personalized content to specific audiences. If you're looking to diversify your revenue streams and reach consumers where they are, PDOOH is an excellent option to consider.

Start Your Recurring Income Now!

The Importance of HTTPS

jesse@comcasystems.com (Jesse Jensen) — Tue, 17 Jan 2023 16:13:04 GMT

When you think about building a website from the ground up, there is much to consider beyond design. Privacy, for example, is a significant component of website success that many people don’t consider. This is because so many DIY site builders automatically incorporate the features you need to protect your business’s data online.

But when you’re creating a site from scratch, whether that’s solo or with the help of a professional web developer, privacy can become a major concern.

Understanding how to use HTTPS is the most fundamental way to begin protecting your site.

What is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure. It is the internet’s leading standard for protecting digital communications. Every time you or someone else interacts with your website, data is shared between your devices and the website’s server.

Without protection, your personal information is at risk. HTTPS adds a protective barrier to your data by encrypting it inside a protocol called SSL/TLS. Encryption aids a process called authentication, which helps verify the identity of the user, device, or network.

How HTTPS Works

When a user connects to your website by typing in its URL or clicking a button, they are requesting access to the page. Your website sends an encrypted SSL certificate to the user’s device, which allows them to start a secure browsing session.

Messages from your server and their device are protected, ensuring information such as IP address, port numbers, and domain names stay private.

All of this is done using SSL or Secure Socket Layer. An SSL creates a unique encrypted link through an SSL certificate.

What does HTTPS do for privacy?

When a website uses HTTPS, it also verifies its identity to users. It ensures that they truly access a website they want to, that it values their privacy, and uses the latest internet protocol to protect their data.

The most essential thing HTTPS does for a user is confirm that a website is genuine. Phishing attacks and hackers are great at masquerading as other sites, including major brand names. Someone might make a purchase on “Walmart,” only to realize they were on a shame site that stole their payment details.

HTTPS, which comes before a site’s URL in the address bar, proves that a business’s page is verified and authentic.

HTTPS utilises encryption services on the owner’s end to protect your data and prevent unauthorized data collection, hacking, and malware attacks.

What Happens When You use HTTPS

Your website runs faster. Sites using HTTPS can transfer data faster and be more responsive.
You improve SEO. Google favors HTTPS sites, so it’s a great step for off-page search engine optimization.
Even stolen data is secure. If someone does manage to collect data from your site, it’s encrypted, so they won’t be able to read it or make any changes to it.
Hackers are kept out of users’ sessions. Even sneaky hackers who want to collect data passively cannot access secure sessions through HTTPS. They will not be able to monitor communication between your site and users’ devices.
Increased security. People who access your site are given an encrypted link unique to their session. Secure connections mean lower risks all around.

If you’re looking for professional web development in Tampa, Florida, please contact us at JENSEN TEK today and get your SSL for free on your website.

jense